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The Challenge: Efficient Knowledge Transfer
As an internationally operating company with over 450 employees, Hauraton – known for its high-quality products and solutions in the field of rainwater management – introduced Omnora Authoring Automation in 2020 (then still under the name SlidePresenter) to optimise employee training and efficiently share knowledge within the company.
Marius Leuchtner, Head of Recruiting and HR Development at Hauraton, is responsible for employee training. Given the numerous demands on one hand, and a small HR department on the other, this is challenging – so he relies on user-generated content. Content is created by employees as learning videos in Omnora and then integrated into the LMS via the xAPI format with just a few clicks. Currently, around 30 active authors from various departments such as HR, Sales, and Development work with Omnora to efficiently pass on their expertise to employees.
“Of course, you can have e-learnings professionally produced. But we decided that the effort and benefit were disproportionate. That's why we rely on user-generated content.”
Why Video? The Advantages of This Modern Learning Medium
Hauraton deliberately relies on video as a learning medium, which, according to Leuchtner, is currently the most relevant medium. He sees advantages primarily in its flexibility – and video isn't only popular with the video-savvy younger generation: employees nearing retirement are also creating videos with Omnora and sharing their knowledge.
Since the introduction of AI features in Omnora, the production of learning videos has taken a big step towards even greater efficiency. "Previously, we needed two to three takes per video, plus additional editing work. For a five-minute video, we used to need about an hour," Leuchtner calculates. "Today, with Omnora's AI, I can create a complete video from a PowerPoint presentation in just a few minutes." And there's no need to compromise on quality: the text-to-speech function converts the script into a pleasant, human-sounding voiceover.
“If we only had in-person training, our machines would stop running. With on-demand videos, everyone can learn when it suits them.”
Practical Example: Briefings with Omnora
A concrete example of Omnora's use at Hauraton is a mandatory energy-saving training for all employees. Here, AI generated a complete video from an existing PowerPoint presentation, which was then integrated directly into the LMS.
Hauraton needs to conduct 60 to 70 such training sessions per year – usually short topics that need to be conveyed clearly. The quality of the videos is so high that hardly any manual post-processing is needed, allowing videos to be produced quickly. The next step is to internationalize the videos: with its AI translation feature, Omnora translates videos into over 50 languages with a click. Marius Leuchtner's recommendation to other companies: "Do it, it's super easy!"
“This quality currently makes Omnora unique in the market.”
