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Videos: The Ideal Learning Format
DPD is one of Germany's largest parcel delivery services. Its white and red delivery vans transport 350 million parcels annually. To ensure smooth operations, a team of around 9,000 employees across 79 depots supports this effort. In a competitive market, DPD relies heavily on digital services, and digital innovations are also being driven forward in administration.
Magdalena Nolte, as Senior Expert Learning Consulting, is responsible for digital learning at DPD. Employee-generated content from various departments also plays a significant role in this. Her task is to equip employees with suitable learning formats and tools – including Omnora Authoring Automation, which DPD has been using since 2022 (then still under the name SlidePresenter).
As an example, Nolte mentions operational training, such as how to use parcel scanners. Over the past two and a half years, the authoring team has already produced more than 1,800 videos. Video, she says, is the perfect learning format for these topics, allowing the team to effectively reach younger colleagues as well. The learning videos are then integrated as needed into the existing learning management system "DPD E-Akademie," the "oneDPD" intranet, or SharePoint – made easy thanks to Omnora's universal interfaces.
“We use Omnora extensively for process descriptions and software training. In these videos, we explain how our systems are used.”
How DPD Promotes the Use of Employee-Generated Content
"The use of Omnora within the company continues to grow organically," says Nolte, expressing great satisfaction with the development. However, she also takes several steps to support the authors in the various departments: she regularly invites them to information events and training sessions, sometimes together with her Customer Success Manager at Omnora.
The approximately 240 active authors are also part of a Teams group where tips and suggestions are shared. Many colleagues find it convenient that they don't have to voice their videos themselves, and instead use Omnora's AI function.
“I would recommend to every company to repeatedly demonstrate with concrete examples how Omnora can be optimally used to advance the company.”
1 Hour Instead of 1 Day: More Efficiency Thanks to AI
Nolte was positively surprised by the use of AI functions in Omnora: at an information event about the AI functions, authors told her they had already proactively tested and were regularly using the features. The usability, she found, is excellent. At DPD, the automatic creation of learning videos from PowerPoint presentations is particularly popular.
In her role as an L&D expert, Nolte recommends carefully weighing which topics are suitable for AI-generated videos and for which it's better to use authentic recordings: for purely reference material, an avatar video can be produced with three clicks. Learning videos, which previously sometimes took a full workday to create manually, can now be produced in about an hour thanks to AI.
“Omnora's AI significantly simplifies our employees' work.”
